Work with us

We're not just drinking wine…
we're changing the world (and drinking wine).

We're not just drinking wine…

We're changing the world (and drinking wine).


The crowdfunding revolution is well on its way, and there is no area where it can make as big a difference as in wine. Since launching stateside in 2012 Naked Wines is running a community that is over 300,000 "Angel investors" strong, supporting the world's best winemakers to create incredible wines at incredible prices.

We've garnered the attention of the American wine-drinking audience hungry for a smarter way to shop for wine, at the intersection of the famous 3 C's: content, community, and commerce.

The best part is that we are still scratching the surface of the full market potential, optimizing every exciting part of the business, from customer acquisition to retention.

If you…
  • Tick …dislike the status quo in general
  • Tick …are curious, pragmatic, data-oriented, and love to think about, talk about, and enjoy wine in new and diverse ways
  • Tick …picture yourself as a trendsetter, take pride in the impact you can have in the world
  • Tick …have a strong sense of humor and don't take yourself too seriously

Then we may have a role for you to play in this big movement of ours!

Job Openings >> Loyalty Marketing Manager
Loyalty Marketing Manager
Title:Loyalty Marketing Manager
Location:Napa, CA

What we’ll call you:

Loyalty Marketing Manager

Our purpose:

Naked Wines is revolutionizing the way we enjoy wine by connecting everyday wine drinkers with the world’s best winemakers. 

Funding winemakers upfront gives us a chance to support independent producers without the stressors or costs of the three-tier system - and allows us to offer customers site-exclusive wines for a best-in-the-business price point, which unlocks a huge target market.

We are the largest direct-to-consumer online wine business in the USA, shipping over 1 million cases a year and have ambitious growth plans ahead.

Our global team is entrepreneurial by nature, obsessive about customer experience, and performance-driven, which makes this a place where you will be inspired to grow personally as well as professionally.

Your purpose: 

The Loyalty Marketing Manager will lead the execution of our annual customer relationship management promo plan. They will be responsible for the tactical roadmap to drive customer loyalty, predominantly via email. This person will partner cross-functionally with various local teams to run the day-to-day loyalty trading of the business, driving $170M in revenue annually from our customer base through a well-defined, data-driven, and customer-focused approach. Success in this role is delivering the best possible experience for our customers across all touchpoints. 

This position enhances our data-first, creative-optimized, and wine-loving marketing team’s efficiency, effectiveness, and broader awareness of overarching business goals. They champion daily trading and performance information and campaign optimization while never losing sight of the bigger customer picture.

This role will report to our Head of Repeat Marketing and can be based in either Napa, CA, or Denver, CO. We work a hybrid schedule where all employees must go into an office on Tuesdays and Wednesdays. 

To nail your job, you will: 

  • Lead execution of Naked’s US CRM strategy on a daily to monthly level, in consult with the Head of Repeat Marketing, Director of Brand Marketing & wine product teams

  • Develop and manage CRM testing roadmap

  • Report on monthly CRM successes and learnings 

  • Test and optimize the loyalty marketing channel mix (eg SMS, app and direct mail marketing)

  • Manage and optimize triggered send flows including basket notifications, stock notifications, and onboarding 

  • Execute CRM marketing for additional departments, including prospect and new customer marketing teams

  • Champion customer and stakeholder need through program execution and quarterly and annual campaign planning, presenting loyalty plans to peers in wine, operations, and customer relations teams on a consistent articulated basis

  • Manage vendor relationships as well as internal and external resources

  • Measure activities against KPIs to determine the success of CRM initiatives, including standard KPIs and testing results

  • Share key learnings and performance results consistently with the marketing team and across local and global teams to “know our customer best.” 

  • Develop and be accountable for all our recurring revenue offerings

  • Monitor key business metrics such as the delivery of service and client satisfaction on managed projects 

  • Stay well-connected with customers to ensure broad market needs are being incorporated into the product development and enhancement cycle 

  • Collaborate with brand marketing, finance, and merchandising to achieve revenue goals.  

  • Other tasks, duties, or special projects as assigned

We’ll love you because you are:

  • A self-starter – you’ll receive training on the job, but you’ll be working on your own soon after and we’ll rely on you to manage your tasks independently - and you'll be responsible for results and reporting on those results quickly (there’s no time for micro-managing here!)
  • You're ready to be challenged – and are prepared to deep dive into the understanding of our niche (and regulated!) business in order to hit big loyalty goals
  • Detail-oriented – our promotions are complex. You’ll need to keep all the minutia straight to ensure perfect execution from the team and a great customer experience.
  • Cool as a cucumber – things move quickly, and hiccups and last-minute work rear their heads from time to time. You’ll learn just how many plates you can keep spinning at once before too long… and then you’ll learn to balance more
  • A strategic, data-driven, and detail-oriented thinker
  • A team player, enthusiastic, and willing to get stuck into a fast-paced environment
  • Familiar with the wine industry (a major plus)


  • Bachelor’s degree in business administration, Management, Marketing, or related discipline preferred.

  • 3+ years of e-commerce marketing experience required

  • 3+ years of progressive experience in CRM and Customer Experience

  • Tactics and best practices for testing, establishing KPIs, analysis and campaign management.

  • Data and tech experience in defined business and data reporting preferred

  • Proven track record of launching large-scale programs from scratch

  • Experience with CRM and customer communications programs (such as email, and mobile marketing) required

  • Must be experienced with revenue guidance

  • Advanced with MS Excel and PowerPoint, Google Sheets, and Slides

  • Proficiency in SQL, and reporting suites (e.g., Google Analytics, Looker)

  • Knowledge of HTML coding and automation and email platforms 

  • Understanding of organizational goals, office procedures, policies, and Employee Handbook

Compensation & Benefits

  • Salary: $85,000 -$92,000

  • Annual Bonus

  • Health, Dental, and Vision Insurance - 90% employee coverage, 60% dependent coverage. Eligible Day 1. 

  • Holiday allowance - 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for Volunteer Efforts.

  • Retirement plan - 4% employer match. Eligible Day 1. 

  • Wine allowance - $50 a month towards your account

  • Gym contribution - Up to $25 a month towards a gym membership

  • Personal Pathways - the Company will pay up to $500 annually towards training on any topic (doesn't have to be work-related)

  • Company Share Plan


If you fit the bill, then we want to hear from you - submit your application today! is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
ApplicantStack powered by Swipeclock